22 Feb 2021
Brisbane has a new five-star hotel, dining and lifestyle destination in the centre of Fortitude Valley that has evolved to take on a more luxurious feel than initially anticipated.
Originally set to launch as Hotel Indigo Brisbane, the Brunswick Street development has instead been named Hotel X, after IHG Hotels & Resorts and Queensland-based developer Pointcorp revisited the hotel’s positioning.
The new name is outside of the IHG Hotels & Resorts brand family, but the property will still be connected to the hospitality giant’s system, reservations, marketing and loyalty program.
Image source: Justin Nicholas
Image source: Justin Nicholas
Hotel X features a ground floor restaurant and bar, an expansive gymnasium, a rooftop poolside restaurant and bar with panoramic city views, room service, concierge valet, and an event function space.