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After a year of economic upheaval in the hospitality industry,
hotels are making big changes as they look ahead to recovery.
Oftentimes these changes involve a complete rebrand, and this leads
to questions about what is negotiable in a franchise agreement. In
the article below, Bob Braun, senior member of JMBM s Global
Hospitality Group® and Co-Chair of the Firm s Cybersecurity
& Privacy Group, talks about 5 important franchise terms that
can usually be negotiated.
To say that the past year has been a shock to the hospitality