Learn Marc’s perspective on what makes a successful brand, from identifying your market niche to crafting memorable experiences. - Discover the intricacies of brand creation - from selecting the perfect name to instilling a vibrant culture that brings your brand identity to life. - Gain invaluable insights on brand storytelling, designing for your target demographic, flagship properties, maintaining integrity as you expand, and avoiding common pitfalls. - Whether you re looking to launch a new brand or strengthen an existing one, Marc imparts his wisdom on standing out in a crowded hospitality marketplace and connecting with guests through authenticity.