that front. that s okay. all the i don t think my wife s watching right now. so sure. it s okay. we love her and you as well. thanks so much, ron insana. it is the city with one of the highest unemployment rates in the country and has long been associated with high crime and urban decay, but now detroit is attracting the glitz and glamour of tinseltown. tv and filmmakers are flocking to the motor city, boosting its image and bringing in jobs. nbc s peter alexander has this story. okay, guys, quiet for a minute. reporter: think of it as hollywood on lake huron. on the set of the horror film hostel 3, this scene takes place in las vegas. but it s being shot in a remarkably less glitzy location that could use the dollars, detroit. if we can t bring hope to a community, because we re storytellers, we are dream weavers. that s what we do. and is it f. storytellers can t bring hope, i m not sure who can. reporter: the motor city itself is now cast in its first primetime n