I believe hospitality is about people helping people, a process that technology can enhance and support in the form of robust infrastructure and tools the workforce can learn and enjoy using, while delivering the experience guests have grown accustomed to when on vacation or on a business trip. As a result, every hospitality organization should make it a priority to evaluate their existing technology stack, process workflows, data infrastructure, and security to ensure it adequately supports both internal distribution, sales, and operational controls, and the hotel’s desired guest facing experience during the guest journey while meeting today’s guest expectations.