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Hotel Industry Expert Predictions for Occupancy and ADR Hold Steady, Even with Declining Confidence in Demand

Article - Hotel Industry Expert Predictions for Occupancy and ADR Hold Steady, Even with Declining Confidence in Demand - Compared to the previous iteration of this study in Q4 2023, overall business confidence for the next 12 months has held steady, with 35% of respondents rating their confidence at an 8 or higher on a 10-point scale.

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Hotel Industry Expert Predictions for Room Rates Remain Robust Despite Diminished Confidence in Demand

Article - Hotel Industry Expert Predictions for Room Rates Remain Robust Despite Diminished Confidence in Demand - The Hospitality Industry Sentiment (HIS) Survey is STR s Global Quarterly Study Covering the Experiences and Expectations of Travel and Hotel Industry Professionals. With the First Full Year of the HIS Survey in the Books, Several Strong Patterns Have Emerged - and a Few Surprises As Well.

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Industry sentiment remains hopeful for ADR and group demand, recession fears grow

In early Q3 2023, STR completed the third edition of the Hospitality Industry Sentiment (HIS) survey, a quarterly survey of travel industry professionals. Between the first and second waves of this survey, we saw some subtle shifts in experts’ expectations for industry performance. Leisure demand was tapering off, but group demand and major events were on the rise. Now with the third wave of the survey on the books, some patterns have become further established, and some new trends emerge as well.

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Hospitality Industry Sentiment Remains Hopeful for ADR and Group Demand, Recession Fears Grow

Article - Hospitality Industry Sentiment Remains Hopeful for ADR and Group Demand, Recession Fears Grow - Average daily rate (ADR) expectations across the globe remain positive, while optimism for occupancy growth has slipped into the minority. This is true whether looking ahead to the short-term (three months into the future) or in medium-term predictions (12 months into the future).

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Group demand sentiment trends upward, energy/utility costs and airlift capacity remain top challenges among industry experts

Group demand sentiment trends upward, energy/utility costs and airlift capacity remain top challenges among industry experts
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