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Meta says its pixel-tracking tools don t violate healthcare privacy laws and that healthcare providers control what information is shared with the technology, Bloomberg Law reported May 9.
Oak Bluffs, Mass.-based Martha s Vineyard Hospital has finished its rebranding efforts and has installed the last signaged needed to integrate the Mass General Brigham brand into its hospital, MV Times reported April 20.
Healthcare organizations are cutting back their advertising spending and are beginning to scrutinize their marketing practices more as hospitals and health systems around the country are facing lawsuits due to the use of tracking technology, Politico repo
Los Angeles-based Cedars-Sinai and Philadelphia-based Penn Medicine partnered with patient advocacy group HeartValveSurgery.com to launch a campaign centered around mitral valve disease.