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Adaptability is the key to the long-term success of your company. When travel restrictions brought on a sudden loss of business for Hoshino Resorts, the hotel…
April 6, 2021 | 12:01 am Font Size
THE Hoshinoya Karuizawa resort is located in Nagano, Japan. COURTESY OF HOSHINOYA RESORTS WEBSITE
A JAPANESE hotel operator known for its high-end hot spring resorts is betting that the traditional concept could work in the US.
Hoshino Resorts, a 107-year-old company famed for its luxury retreats in beautiful Japanese locales, aims to open its first location on the US mainland in the next three to five years, said Chief Executive Officer Yoshiharu Hoshino, whose family founded the business. The closely-held company has scouted locations and held discussions with real-estate developers and investors, he said. One ideal spot, in his view, could be Saratoga Springs, about a three-hour drive from New York City and Boston.