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15 Affordable Ways Brands Can Capitalize On The Super Bowl

How can a brand without the deep pockets of a large, multinational corporation capitalize on the Super Bowl for its own marketing purposes?

Fadi agourMarc benioffMary ann obrienKatie everettDuncan alneyDanielle wileyNhu khue ngoNicholas lucinSpencer hadelmanJason hallIvonna youngJonas muthoniMichael kuzminovHonza borysekAndy etemadiNetwork solutions

8 New Metrics For Measuring Success In The Digital Age

In the rapidly developing sector of digital communication, tried-and-true measures like website traffic or conversion rate are no longer sufficient.

Czech republicForbes agency councilUser trust indexCreative directorSustainability indexCustomer lifetime valueTrust indexUser privacyAgency councilHonza borysek

15 Important Data Points Agencies Need To Build Effective Campaigns

Data can help marketers create effective campaigns, but knowing what to look at in the mountains of data a single organization generates is a great challenge in itself.

Jessica hawthorne castroJodi amendolaKurt kauferSeth priceMohamed elhawaryAjay prasadJonathan schwartzDaniyal zafarLars voedischHonza borysekPaula chiocchiFadi agourAmendola communicationsForbes agency councilMedia incWeb team

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