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Niketa Reed Niketa Reed founded the Fayetteville media nonprofit Arkansas Soul with a mission beyond inclusion. Her idea felt more like immersion. An offshoot of Reed’s work recruiting Black and brown students to the University of Arkansas’ journalism program, Arkansas Soul sees Black and brown news as its “main story, not as a special topic,” said Reed, a teaching assistant professor and the nonprofit’s executive director. “It’s our lives,” Reed said in a phone call last week, a 20-minute gusher of information, humor and fervor. A former marketing pro in Memphis, Reed is an evangelist for the news, culture and history of Black, indigenous and people of color in Arkansas.

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