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So, mark, north american truck of the year, truck trend. Urban wheels. Right, award, what makes this f150 so hot . First off, we are honored to win a lot of the awards and we are more honored to bring a great truck to our customers. What we did, we revolutionized the full size pick up. Its all alluminum, under pinned by a hey strength frame. And by doing that, we took over 700 pounds of weight out of the vehicle. So it allows customers to get more payload, more towing and more fuel economic. And we all want that. We do. How is the price point relative to other f150s. If you look at the base truck versus this model, its slightly more than the 400 more than the other model. You get all of the capability for the 400 increase and we are just shipping them to customers right now, and as soon as they are at the dealerships, they are going off the lot. Its a hot truck. When you drive it, it drives very comfortably and you have to understand, a lot of our customers that buy the trucks they use

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