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skin care: Pure play to enhance beauty of beauty biz

Beauty products companies are expected to control 42% of India s beauty and personal care market by 2027, gaining share from consumer goods makers, according to a report by Redseer Strategy Consultants and Peak XV. Focused beauty brands such as L Oreal and Nykaa currently have a combined market share of 33%, which is predicted to increase to 42% in the next five years.

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