Expanding the wheelhouse in pre-need funeral planning
Sales veteran Jill Muenich leads new solutions group for Homesteaders Life â from Madison, Wis. Friday, December 18, 2020 6:00 AM Although a majority of Americans in surveys say that the idea of funeral pre-planning and pre-funding makes a lot of sense and is something they should do, fewer than 15% of people actually take the step to complete advance planning. Sales in the funeral insurance industry have remained relatively flat over the past 10 years, at about $4 billion annually. Over the next decade, Homesteaders Life Co. a leader in funeral insurance and pre-planning seeks to spur a significant increase in the level of pre-planning, with a goal of providing pre-arrangement and funding for 2 million new consumers by 2030.