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Mondelez India enters wholesome biscuits segment with Bournvita Crunchy, unveils TVC Conceptualised by Ogilvy, the TVC funnily breaks down the label of wholesome snacks being boring and reiterates that one can focus on their well-being without compromising on the taste by letting consumers know that ‘Ab badon ke bhi bahane khatam’ Click on the Image to watch the TVC. Mondelez India, which operates in the chocolate, beverages, biscuits and candy categories, has announced its expansion into the wholesome biscuits segment with the launch of Bournvita Crunchy. With this new launch ‘A Crunchy Bite of Wholegrains & Berries’, the company is strengthening its ‘Better for You’ product offering, fulfilling the constantly evolving snacking needs of consumers looking for balanced indulgence. Bournvita Crunchy will be available on shelves, across the country, from this month.

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