Marketing ploy or sacred art? Bible publishers appeal to millennials with focus on design
In the last decade, independent projects like Bibliotheca have brought an eye for design to the Bible and shown big Bible publishers there’s a market for it. Instagram posts by the Good Publishing Co. highlight their limited edition, art-inspired NIV Bible. Screengrab
April 13, 2021
(RNS) At first, social media users weren’t sure if it was an elaborate April Fool’s joke. It was, after all, April 1 when the billboard appeared above New York City’s Canal Street advertising a Bible with a $300 price tag.
The limited edition, art-inspired GPC NIV Bible is described on its website as a “modern version of God’s Holy Word” and an “ambitious project, elevating the aesthetic to God’s Holy Word with artisan qualities.” Those qualities include gold foiling on its “striking crimson red Soft Touch cover” and sustainably sourced paper. The title of each book was