audiences are just grabbing up these tickets this weekend to see one of them, both of them. just as this huge strike is shutting down hollywood. yeah. let s take you to new york now with cnn s jason carroll. and jason, this is the kind of marketing that hollywood dreams of. and it s especially coming at a time when hollywood has kind of slumped at the box office. absolutely. i mean, when you think about what s happened here, this is something that is completely generated by fans. this is fan-driven for sure. and it s not really a xreegs so much even though as we ve been standing out here we ve seen lots of people walking by wearing pink, some people shouting oppenheimer first. but what this is really about to some of the fans is it s about which film they should see first. probably not much of a surprise when one hears something odd has come out of hollywood. but now there s this. the world will remember this