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You know how they look even if you ve never watched an episode of their show or seen their Instagram feeds. You ve seen their aesthetic details replicated on innumerable faces around the world: the stenciled, arched brow; the baked-powder contour; the inner glow that comes from carefully charted concealer; the gradient of the neutral lip pencil, overdrawn just so, topped off with a sheer brown gloss.
For most of the past decade, makeup artists have been inundated with requests for these effects and more. In the beauty-school textbooks of the future, the 2010s will be accompanied by the faces of the Kardashian-Jenner clan, who have more than once been called America s royal family which would be apt if magazines spent as much time covering the body shapes of the Windsors as they did their general comings and goings. The Kardashians are so embedded in how we consume culture that Kim Kardashian appears as an example search term on Google Trends, suggesting that when a person