By American Express open, helping you get business done. Hi, everyone. Im j. J. Ramberg and welcome to a very special Small Business saturday edition of your business. Small business saturday is november 25th. And every year we dedicate an entire show to celebrating this day, which kicks off the Holiday Shopping season for Small Businesses. This year were doing it from here, in franklin, tennessee. Franklin has it all. Southern charm, deep musical roots, and a thriving main street which you can see right behind me. Just 20 miles away from nashville, franklins named after founding father benjamin franklin. But the history doesnt end there. Right here in franklin, less than a mile from this spot, one of the bloodiest battles of the civil war raged, and it was a turning point, ending the conflict just a few months later. Rooted in americana, people come to franklin not just for its history, but also for its unique shops that line main street. And, just a few minutes from main street, fran
Hi. Im j. J. Ramberg and welcome to a special Small Business saturday edition of your business. Small business day is november 25th and every year we dedicate an entire show to celebrating this day, which kicks off the Holiday Shopping season for Small Businesses. This year were doing it from here, in franklin, tennessee. Franklin has it all. Southern charm, deep musical roots and a thriving main street which you could see behind me. Just 20 mail myles from nashville, it is named after benjamin franklin. But it doesnt end there. Right here in franklin less than a mile from this spot, one of the bloodiest battle of the civil war raged and it was a turning point, ending the conflict a few months later. People come to franklin not just for the history but the for the unique shops lining the main street but they have a Second Retail district. Called leapers fork, a throw back to a different time where distilleries are hidden away and a supermarket is where celebrities and Justin Timberlake
unique shops lining the main street but they have a second retail district. called leaper s fork, a throw back to a different time where distilleries are hidden away and a supermarket is where celebrities and justin timberlake and miley cyrus call home and we talked about how they get people to shop local not just on small business saturday but every day. when we decided that we were going to hope a retail store, the only place i ever wanted to be was on this street. holly rawlins was a new comer to franklin, tennessee when she embarked on what seems an impossible mission five years ago. i had business cards made with my name and phone number and say, hey, if you hear of anyone thinking about moving off of main street, please don t
main street, franklin happens a second retail district. a hidden gem called leaper s fork. a throwback to a different time where distilleries are hidden away. a country supermarket serves as a venue for some of nashville s brightest stars, and celebrities like justin timberlake and miley cyrus call home. we spoke to franklin s business owners about its small town vibe and how they get people to shop local, not just on small business saturday, but every day. when we decided that we were going to open a retail store, the only place i ever wanted to be was on the street. holly rawlins was a newcomer to franklin, tennessee, when she embarked on what seemed an impossible mission five years ago. i had business cards made with my name and my phone number, and i would just say, hey, if you hear of everyone that s thinking about moving off of main street, please don t
get rallied together with the country and support each other. it is a great way for people to then spend their money where it goes invested right into their community. holly williams is country music royalty. she s the granddaughter of hank williams and the daughter of hank williams jr. and she ras released three albums. but there is not only that. she owns whites room and board and has five retail stores and we re in one of them right now in franklin. hi, holly. how are you? it is so good to see you. you are a lot taller than me. hi to get on my toes. i m wearing heels today. thank you for that. this store is lovely. thank you so much. tell me how you describe this. i describe it as a general store for the modern day taste maker. it is called white s mercantile after my grandparents on my mom s side. my grand grandfather owned the mercantile in small town louisiana and even on my dad s hide, hank williams mom owned a