Ahead of Friday's U.S. release of the "Barbie" movie, parent company Mattel has created a product marketing blitz with more than 100 brands plastering pink everywhere.
Pink sauce on that Burger King burger? What about "Barbie-fying" your pet with sweaters and beds with Barbie motifs? Welcome to the wonderful and weird world of "Barbie" movie marketing.
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Ahead of Friday’s U.S. release of the “Barbie” movie, parent company Mattel has created a product marketing blitz with more than 100 brands plastering pink everywhere.