The Organic Pharmacy s new concept store in Marylebone offers shoppers a holistic wellbeing experience, with a juice bar, consultation pods and a florist - a model its founder says can be replicated elsewhere (Image: The Organic Pharmacy) London-based holistic wellness retailer The Organic Pharmacy recently opened a flagship concept store in Marylebone and has plans to edge deeper into the European market, according to its founder.
Originally founded in 2002 with a small London store on the Kings Road, The Organic Pharmacy was born from an idea its founder had to take beauty into new realms. Focused on the body, mind and environment, the store employed herbalists, pharmacists, homeopaths, and aestheticians to offer a range of wellness and beauty products and advice to shoppers. And The Organic Pharmacy stocked a wealth of own-brand topical beauty products and ingestibles, from night serums and skin peels through to its renowned 10-day detox supplement ki
Beauty consumers consider holistic wellness as integral to their daily routines, particularly as stress and mental health have taken over the conversation amidst COVID-19, says the associate director of global beauty and personal care at Mintel.
Post-pandemic consumers are concerned about health, immunity and wider wellness which will translate into an uptick in beauty products that offer mindful and relaxing rituals to bookend days, says the director of beauty at WGSN.
The ongoing coronavirus (COVID-19) pandemic has undoubtedly shaped the way consumers engage with beauty, impacting purchasing habits, product priorities and usage trends. And as health – physical and mental – became front-and-centre for many, wellness had taken on a new life of its own in the beauty space.
“Wellness is a major concern for many beauty consumers. Post-pandemic, consumers are concerned about their own health, immunity and want to manage their lifestyles to maximise their wellbeing,” said Jenni Middleton, director of beauty at trend forecasting firm WGSN.
System Akvile offers a four-in-one product set with an accompanying app for adults looking to manage acne-prone skin (Image: System Akvile) System Akvile has developed a set of face care products and app for daily use on acne-prone skin – a system its founder says is a preventative and holistic alternative to ‘miracle’ claiming products.
Founded in 2018 by a dermatologist and data scientist, the direct-to-consumer startup System Akvile launched its vegan cleansing and moisturising products for acne-prone skin and accompanying app that encouraged a regular skin care routine in 2020. The ‘Clear Skin’ starter set featured a cleanser, exfoliant, moisturiser and roll-on blemish control stick made with active ingredients like salicylic acid, azelaic acid and ictasol, and was available online across all EU countries.