By www.iHeartToby.com
Apr 2, 2021
AMERICANS WILL BUY ANYTHING THAT SAYS ‘PROTEIN’ Want to sell a lot of your food or food-like product?
Just put the word “PROTEIN” on it.
A study found when people eat food that promises to be a good source of whole grains, fiber or protein “it makes you feel smart as a consumer that you’ve done something good for yourself.”
In past decades, shoppers responded to messages like “low fat,” “low sugar,” and “no cholesterol.”
Now over half of consumers are looking for more protein.
Yet the average consumer has no idea what is or is not healthy and why their body needs protein.
By www.iHeartToby.com
Apr 2, 2021
AMERICANS WILL BUY ANYTHING THAT SAYS ‘PROTEIN’ Want to sell a lot of your food or food-like product?
Just put the word “PROTEIN” on it.
A study found when people eat food that promises to be a good source of whole grains, fiber or protein “it makes you feel smart as a consumer that you’ve done something good for yourself.”
In past decades, shoppers responded to messages like “low fat,” “low sugar,” and “no cholesterol.”
Now over half of consumers are looking for more protein.
Yet the average consumer has no idea what is or is not healthy and why their body needs protein.