weekend in november. you re probably seeing the holiday displays and ads already. it s the most wonderful time of the year. let s bring in cnn business reporter nathaniel myerson. what are retailers saying? it s going to be a challenging holiday season for retailers. this is the most important stretch of the year for the companies. if they don t do well, sometimes they can t survive into next year. analysts are projecting slower growth this year. the national retail federation put out an estimate yesterday that sales will grow 6 to 8% this year. that s down from 13% we saw last year. wow. that s being driven by lower income shoppers and middle income shoppers who have less money in their pocket due to inflation. sales will grow but they won t grow as briskly as they did during the pandemic or height of the pandemic. what does it mean for seasonal retail jobs? it s crucial for hundreds of thousands of americans.