Them. Also joining us, David Kilpatrick who literally wrote the book on facebook, the facebook effect. And from new york, sarah frier who covers facebook in and out. David kirkpatrick, i want to start with you. We get these Quarterly Earnings and we are reminded yet again aha. Wow. Look at what they are able to do. What is your reaction . We are getting used to days like this. Theyve had four in a row now now that they have figured out mobile. I think it is becoming increasingly clear what a colossal money machine this company can become and is becoming. My book came out in 2010 and when i wrote it, i had no idea what happened. I thought it would be a Good Business to that point, this is a company that generated nearly 3 billion in revenue in the three months stretch. About 1 billion more in the same time last year. Adam burke, can you explain to us how exactly this works . How are they better able to target ads to people on facebook which then marketers are happy with . It really come
Adam burke joins us. He can very much help us understand the business behind them. Also joining us, David Kilpatrick who literally wrote the book on facebook, the facebook effect. And from new york, sarah frier who covers facebook in and out. David kirkpatrick, i want to start with you. We get these Quarterly Earnings and we are reminded yet again aha. Wow. Look at what they are able to do. What is your reaction . We are getting used to days like this. Theyve had four in a row now now that they have figured out mobile. I think it is becoming increasingly clear what a colossal money machine this company can become and is becoming. And whenim out in 2010 i wrote it, i had no idea what happened. I thought it would be a Good Business my book came out in 2010. To that point, this is a company that generated nearly 3 billion in revenue in the three. Onths stretch about 1 billion more in the same time last year. Adam burke, can you explain to us how exactly this works . How are they better ab
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