Amazon’s Brand Protection Report details how the company’s industry-leading technology and experts have increasingly deterred bad actors and prevented millions of counterfeit products. | April 4, 2023
Amazon (NASDAQ: AMZN) today released its third annual Brand Protection Report, highlighting how the company's efforts to protect customers, brands, and selling partners from counterfeit products has resulted in more criminal referrals and industry pa
May 18, 2021 at 2:39 PM
Shares3
Just as I sat down to write this, a notice popped up on my laptop that my Amazon package had been delivered. Fitting, since what follows is all about Amazon and in particular, the important role the company plays in helping to deter the sale of counterfeit goods worldwide. For just one high-profile example of those efforts, I again refer readers to my column on Amazon’s joining as one-half of an anti-counterfeit tag team with designer brand Ferragamo. But of course Amazon’s efforts against the sale of counterfeit, as well as IP-infringing goods run much broader and deeper. And thanks to the widely reported release of Amazon’s Brand Protection Report on May 9, 2021, we can now take an informed look at the scale and effectiveness of Amazon’s accomplishments in both the anti-counterfeiting realm and with IP protection for brands and IP owners generally.