The Craving follows a young man (played by
Stranger Things’ Joe Keery) who heads to a remote town to mourn the loss of Taco Bells’ Nacho Fries, as is traditional for many young Americans. Soon enough, he finds himself under the heat lamp of a deadly mystery. The commercial ramps up until a conclusion where, through a succession of quick cuts, Keery discovers the dreadful truth of the fries’ return and ends up screaming in the rain, fighting off unseen assailants and the violent nacho delusions borne of his own mind.
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Saulnier’s history in advertising and thriller direction show he has the exact cross section of skills necessary to really just go all out and give the world the 90-minute Taco Bell commercial that’s the only logical next step following