Coffee chains race to establish global presence
By Dat Nguyen June 30, 2021 | 06:57 am GMT+7
The first store of TNI King Coffee in California, U.S. Photo courtesy of TNI King Coffee.
Vietnamese coffee chains are moving to establish themselves in foreign markets as part of expansion plans as well as a strategy to deal with increased domestic competition.
Tea and coffee chain Phuc Long has just announced plans to open its first store in California in July.
TNI King Coffee last month launched its first store in the U.S. It has already opened its first outlet in South Korea with a partner.