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The factors driving denim s recovery
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Christopher Raeburn s Guide to Being a Responsible Brand
Christopher Raeburn s Doom-Free Guide to Being a Responsible Brand
Courtesy of Christopher Raeburn
The Highsnobiety Better Earth Manual is a guide for style enthusiasts in the age of ecological crisis a crisis caused in part by the fashion itself. Here, you’ll find a growing set of resources about conscious consumption and the pioneers who are making change in our industry.
Fashion’s supply chain is a maze of smoke and mirrors. It’s the result of decades of outsourcing, where the dirty work of making clothes is done by suppliers and manufacturers who have very little connection to the actual brands designing it all. It’s a mess, and it makes it almost impossible to measure the industry’s real environmental impact, deter the rampant greenwashing, or stop the seemingly never-ending human rights abuses in the supply chain.
How to take a circular approach to denim
The Covid pandemic has further emphasised the importance of ensuring a circular approach to denim, the Drapers Sustainable Fashion conference has heard.
Susan Harris, technical director at sustainable operations consultancy Anthesis Group, said: The Covid crisis has been a huge shock to everyone in the sector, particularly those who have long and fragmented supply chains like we do in apparel.
Tune into day two of Drapers Sustainable Fashion conference. Simply email charlie.ewell@emap.com to get your code. Or book your ticket for this must-attend event here. People are more aware of overstock and deadstock because no one is going to stores and buying things. At the other side there have been closer partnerships. The trend towards much deeper partnerships is going to continue for the next few years – that can have a positive impact on sustainability.
Nothing is more exciting right now than the ring of the doorbell and a package of new clothes arriving.
With our High Streets shuttered, filling virtual shopping baskets is the only way to get a hit of much-needed retail therapy.
Yes, we re still buying loungewear that trend isn t going away any time soon but we re also starting to add other, more upbeat, pieces to our baskets.
We want to smarten up our spring WFH look, we want a raincoat for April showers, and we re starting to think about what we ll wear for all those picnics in the park, and barbecues we re hoping to enjoy this summer.
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