How Digital Printing is Changing the Fashion Industry The following article was originally published by Wide-format Impressions. To read more of their content, subscribe to their newsletter, Wide-Format Impressions.
The term “fast fashion” didn’t always have the best connotations. In fact, says Sharon Donovich, product marketing manager for Kornit Digital, it was akin to a dirty word in certain circles.
“Fast fashion is all about a highly profitable business model that was based on replicating catwalk trends and high-fashion designs, and mass-producing them at low cost,” she says. “It is also a synonym for and being accused to be responsible for pollution both in the production of clothes and in the decay of synthetic fabrics poor workmanship, and emphasizing very brief trends over classic style.”