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Five years ago, Ryan Walter did what even the most obsessive music fan would never do. In an effort to discover the next big thing in pop music, the talent-hungry
Music Business Worldwide
December 17, 2020
Hazel Savage
To illustrate the importance and potential of AI-based A&R, Musiio co-founder and CEO Hazel Savage refers to the origin story of one of the biggest breakthrough UK artists in recent years, Lewis Capaldi.
Her point isn’t that the self-effacing Scottish superstar was discovered via data, because he wasn’t. Her point is, What if? She refers to him as the one who got through, as opposed to the thousands who got away.
She says: “With millions of creators posting new music to UGC sites around the world, the job of listening to it all has become impossible.