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to market that premium. exactly. that s the key thing, and i fif sofically i think this is such an interesting thing because it s a challenge for every prunt annure, and i tend to think that entrepreneurs, small companies should not try to win on price. the problem with this industry in particular and the reason i thought it was interesting they got into the hotel recommending them is your customers really are a one-time customer, a tourist who is out there. they re not going do a whole lot of research, and they re not going to see from the experience that they got great value, they re going to come back. it s not a repeat business type of business. it s interesting that they ve been able it make it work because i think it is a challenge when it s really a fly by night customer, no pun intended. there s a sort of famous story about a whom who was trying to sell a piece of turquoise jewelry in her store. it wasn t selling. she told her employee make it half off. accidentally she mad

Prunt annureRepeat business typeIt wasnt sellingFly by nightHit doubleUltra segmentation