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Flamin hot controversy around Cheetos origin story
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Richard Montañez walked into the Frito-Lay factory in Rancho Cucamonga, CA one day and filled a trash bag with unseasoned, cheeseless, Cheetos. He was a janitor and machine operator at the plant. But he and his wife had an idea. To create a spicy chip inspired by their Mexican roots:
Hot . Cheetos.
It was the first step in a long and bumpy journey that eventually earned Montañez the nickname, The Godfather of Hispanic Marketing.
Today, there are all kinds of flavors catered toward Latinos, like Limón chips, Chile-Limón, or Takis, which are basically a lifestyle. But chile and Latino-inspired flavors were not super common in the U.S. back in the 90s. Hot Cheetos paved the way.
CMC Rebrands As The Hispanic Marketing Council (HMC)
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FAIRFAX, Va., March 17, 2021 /PRNewswire/ Today s marketing landscape is seeing a racial awakening from companies, but consumers are demanding equality and proper representation coupled with culturally literate, responsible practices from marketers. With Hispanics fueling U.S. culture shifts and population growth, the Culture Marketing Council: The Voice of Hispanic Marketing is sharpening its focus, re-invigorating its advocacy for Hispanic marketing, and rebranding as the
Hispanic Marketing Council (HMC). At a time when intentional approaches via segment marketing have never been more critical, the HMC continues to be the only organization devoted to promoting the critical role of Hispanic marketing, media and specialist firms in today s marketplace.