i thought an idea, it s a spicy chip. it s going to save everything. you re a janitor. the hispanic market will not be ignored. his bank mark it will not be ignored. good, but in your voice. flamin hot tells the story of richard montanez, who with heart, hustle, and a lot of hard work went from janitor at frito-lay, to top executive. when a script for the project crossed eva longoria s desk, she knew she had to direct it. what was it about this story that resonated with you? that he was told now a lot in his life. no, that job is not for people like you. no that idea shouldn t come from somebody like you or looks like you. i ve been told no, no i shouldn t do that job. don t do that. and i thought wow, he s so inspirational. he kept daring to ask but why not me why not me? why can t i be successful? why can t i be great? i realized i am richard montanez. while there are conflicted accounts of who invented the
Eduardo Crespo, CEO, Hispanic Market Solution, Received the Massachusetts 2023 Minority Owned Business of the Year Award – RUMBO News
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debut of actress, eva longoria. you have probably seen the story. it is based on, a janitor at frito-lay, who claims he invented flamin hot cheetos. the film is more than a story about snacks. longoria calls it a love letter to mexican americans, and the courage of migrants in america. i was at the white house thursday. and spoke with longoria and the stars of flamin hot. i thought an idea, it s a spicy chip. it s going to save everything. you re a janitor. the hispanic market will not be ignored. his bank mark it will not be ignored. good, but in your voice. the flamin hot tells the story of richard who with heart, hustle, and a lot of hard work went from janitor at frito-lay, to top executive. when a script for the project crossed eva longoria s desk, she knew she had to direct it. what was it about this story that resonated with you? that he was told now a lot in his life. no, that job is not for people like you. no that idea shouldn t come