you started last hour, because with all of his heinousness, he did bring up two points last night and jonathan lemire pointed it out. that the democrats are going after obama instead of himself and are out of touch with the main stream. and that to me is the big takeaway. that if the democrats can t get the message from their consultants, if they can t get the message from pollsters or get the message from folks like you and folks on this air about the enemy is donald trump, not barack obama, we need to refocus them and one quick branding lesson. i want to bring up ronald reagan and michael jordan. what the republicans have done for decades, they understood they had a base brand to build off of. ronald reagan. and they lionized him, year after year. that s a base brand. nike has understood that michael jordan and air jordans are the base brand and even when they come out with a new sneaker they build on that success, they