the rest of us. you re not ready, can i tell you, can i just tell you? let the drip begin. hip-hop fashion is endless. hipaa fashion has become almost 11 glitch unto itself. i think it says what it has said from the beginning. we don t need your cosign, we don t need your permission to look a certain way, or be a certain way. we are going to be ourselves, we are going to use fashion, and what we look like to communicate that. aren t hip-hop fashion has had many names, from urban fashion to help a fascist, history where. it s fashion, it s a force to be reckoned with. we created all of the best of the best, your favorites favorites. we did that.
we were grossing about 300 and $50 million. in the late 90s, you still had the fubu, carl can, is april walker, really driving the culture. then also, the mainstream brand stepping in, baby fat, these kind of brands that would set the tone for this great explosion and hip-hop fashion. i met my first husband when i was very young. she had a line called fat farm. she wanted to get more into fashion, we started to discuss a women s line they would be like a counterpart to fat farm. what was sexy was the girls wearing the boyfriends varsity jacket. i thought that women and their
ng bling,ca may be able to help. much more than bling bling, the hip hop economy transcends radio, television, film, the hip-hop transcends television, film, fashion, and more, making cashiers catching all around the world. evan understands have fit hip-hop fashion equal sales, equals money. everything was embellished. everything had diamonds and pearls. dripped in gold and silver chains. everything was like larger than life. then everybody started jumping on to it. every rapper suddenly has a t-shirt line, every designer is trying to have some sort of hip-hop element, which usually equals some horrible graffiti font on a t-shirt. it becomes this great
you can create anything. you re just re-mixing what was already there. pop, the music, the culture, the artist, the vibe, that controls fashion. welcome. we are celebrating 50 years. hip-hop fashion. tonight, we re going to honor the pioneers, that lays the trail of amnesia and ready to wear when none of them wanted us on the runways. our community made that fashion happen. i m so proud to be here, to celebrate 50 years in this culture that is unified us, made some of us rich, inspired
back then, no clothing companies at all were paying attention to hip-hop artists. as a matter of fact, a lot of clothing companies did one are the populous to make clothing. if they start wearing their clothing, they might deter the original crest or. there is a moment when black people were tired of getting credit and do, and money to all of these brands that were then ashamed of us. i think there came a turning point of wanting to create for our own. that s how it began. the progression of hip-hop fashion and brands can be traced pretty linearly when you think about the 80s. you think more about people like dapper dan, shirt kings