Trapital founder Dan Runcie talks hip-hop business strategy
In this edition of the podcast How Music Charts, Trapital founder Dan Runcie breaks down the ins and outs of the Hip-Hop business
Guest post by
Dan Runcie, founder of the Hip-Hop business media company
Trapital. Launched in early 2018, Trapital began as a subscription-based newsletter but now features a podcast and free weekly memo focusing on Hip-Hop business strategy. Runcie covers topics from Beyoncé’s streaming strategy to how Hip-Hop’s indie community has taken off and how Tyler, The Creator built a cult-like following. Trapital’s readers are music executives, media moguls, and venture capitalists, with clientele like Translation CEO Steve Stoute and SoundCloud CEO Mike Weissman. Trapital also offers advisory and speaking services.
chats, it was a collective experience. you could walk down the street and everybody is looking at their radios there is a story about a construction worker running home one night and his partner said where are you doing? he said the president is coming to my living room this evening. i have to be there to greet him. where can we turn to get that sense with media being so divided? it s good getting the 411 from doris. yes. i have to get her phone number. i m going to hang over and come over. i want to get filled with the knowledge. and you ll tell me how to tell stories through rap. we should do a tv show. maybe ari can come. you are doing a tv show. just right now. i got to play something for you. we are a tv show. we re a news show. we also have a music play list of some of our favorite artists. okay. you re on it. i know. i saw it. and now we have to deal with some hip-hop business. uh-oh. because i was on a new york radio show, hot 97. okay. they asked ab
too, so we can relate. steve? i m not going to be controversyial. i m just used to it. when i was in the record business, they would target if you had a cadillac escalade in new york city. if you had a cadillac escalade and you were in the record business, in the hip-hop business, they would target you. i m kind of used to it. of course it s a zero. i think there s much better intelligence at going about finding terrorism than looking at people and going, you re muslim. maybe it may be you. that s not fair. you should do a little bit more homework than just targeting somebody s religion in order to do that. well, in that case, today counts as progress. thank you both of you. a pleasure to have both of you. that wraps things up for today. i ll be back on at 1:00 p.m. eastern time tomorrow. the read record is up next. peace, everybody. no two people have the same financial goals. pnc works with you to understand yours