Jeff and Shaleia Ayan, the leaders of the Twin Flames Universe—something akin to a spiritual reality show that alleges to be therapeutic—will tell you that it’s not a cult. The show introduces viewers to the Twin Flames Universe, Jeff and Shaleia, former members of the community, and concerned friends and family. “A twin flame is like a super spiritual soulmate, someone who is actually the other half of your soul,” she explains of the ideology.