tmrFebruary 5, 2021 31
The global market for aluminum foil packaging features an extremely fragmented vendor landscape, with the leading 12 companies collectively holding only around 10.1% of the overall market in 2017, observes Transparency Market Research in a recent report. Alongside internal struggles in the way of attaining a larger hold of the market, external challenges such as easy availability of substitute packaging options continue to make the aluminum foil packaging continues to be intensely competitive. Focus on improved and more proliferative marketing strategies, expansion across emerging economies that are witnessing a vast rise in the number of modern retail outlets such as supermarkets and hypermarkets, and strategic collaborations with smaller players with well-developed distribution channels could help companies gain traction.