India now has only two full-fledged sub-brands — Vivo-owned iQOO and Xiaomi-owned Poco – operating with precise positioning. While Poco within Xiaomi competes at the low and low-mid price range with Realme offerings, iQOO has mid and premium-range offerings that compete with OnePlus and Samsung.
POCO has launched the POCO Pods, the company's latest TWS earbuds in India that have similar specifications as the recently launched Redmi Buds 4 Active.
The Poco C51 will be locked with Airtel Prepaid connections and will be available on Flipkart at Rs 5,999. It will be available for purchase starting July 18.
Poco: The executive said that its decision to bring only 5G smartphones in the Rs 12,000 and above category, coupled with a sharp focus on marketing, is fueling growth for the brand.