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(SOUNDBITE OF AD) (SOUNDBITE OF ARCHIVED RECORDING) MINOW: .And most of all, boredom. CORNISH: It was becoming clear that the public wasn t getting the benefit from the airwaves that it owned. And so in 1967, President Lyndon B. Johnson formalized an alternative. It was called the Corporation for Public Broadcasting. (SOUNDBITE OF ARCHIVED RECORDING) LYNDON B JOHNSON (36TH US PRES): .The Corporation of Public Broadcasting (ph). This corporation will assist stations and producers who aim for the best. We in America have an appetite for excellence, too. And while we work every day to produce new goods and to create new wealth, we want, most of all, to enrich man s spirit. And that is the purpose of this act.

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