(BPT) - The summer travel season is fast approaching, and there is no better time than now to start planning your next adventure. Hilton’s latest trends report found adventure is a top priority …
Ready to pack your bags and dive into new adventures? Join the club! Hilton’s recent Trends Report, surveying over 10,000 globetrotters, reveals that 2024 is shaping up to be a year when wanderlust takes center stage. A whopping 64% of travel enthusiasts are reshaping their budgets, cutting back on other expenses to fuel their globetrotting desires. And it’s not just about going places; it’s about going bigger and better, especially for Gen Z and Millennials. An impressive 72% in these age groups are not only prioritizing travel but also willing to spend more to make each journey unforgettable.
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