Some fans of King’s Hawaiian sweet rolls feel lied to, according to a new class-action lawsuit.
The law office of Sheehan & Associates PC in New York confirmed to Fox News it has filed a lawsuit against the 70-year-old bread company for allegedly misleading customers into believing its sweet rolls are still made in the Aloha State. This statement is important for U.S. consumers because they expect the absolute truth which means no ambiguity, a representative from Sheehan & Associates PC wrote to Fox News via email. While Hawaiian rolls and company name by themselves don’t cause people to expect a product made in Hawaii any more than a moon pie be made on the moon, the prominent placement of Hilo Hawaii gives a misleading impression to consumers.