all of the baggage that comes with a modern day presidential campaign. that s absolutely right. i think that is why you re going to see her really try to make use of social media. this time around in a way she didn t back in 2008. look, i ve been talking to a number of democrats who privately expressed some concern about the fact that there s not a more robust primary field. they are concerned that could make former secretary of state clinton weaker in a general election. in fact, white house press secretary josh earnest acknowledged that president obama was a stronger general election candidate because he had so much quote/unquote bruises from the primary tee election. that s why you ll see the clinton campaign try to shed this air of inevitability and reach out to voters one on one. one challenge for clinton is to get the progressive branch of her party on board. you saw a strong push for elizabeth warren to run.
republicans can still make great hay out of certainly the benghazi episode but also many of the other potentially damaging things that happened to her or decisions made by her at state. but i think also she is going to try to use her time at state to show herself as a policy maker in her own right, air decision maker and executive and leader. largely later on in the campaign, the early phase as many of us have been talking about here today, will be very much small scale, very human scale, trying to get away from that card board cutout image of hillary and actually show her as a real person. and kristen welker that is not easy in the current campaign environment, she can do a lot of social media. once she gets out there to move that whole entourage, it s hard to not be surrounded by the
a big spot in between. this is what we don t know. whe don t know what happened after scott ran away from that car and before that cell phone video was taken by the bystander. it s unclear exactly what happened in between that time. all right, gabe i know you continued to look into all of this. thank you for great reporting, we really appreciate it. and coming up we ll have much more on the historic summit of the americas in panama. plus, the countdown is onto the next hillary clinton presidential campaign. how will this time be different? we ll explore all of that. you re watching andrea mitchell reports only on msnbc. we ll be right back after a quick break. hing smarter. some come here to build something stronger. others come to build something faster. something safer. something greener. something the whole world can share. people come to boeing to do many different things. but it s always about
face to face talks as they try to end the last vestages of the cold war. first we have confirmed hillary clinton will be launching her second run for the white house. she s launching it this weekend on social media with an unconventional tour to follow in the early primary and caucus states starting in iowa. i m joined by my colleague, nbc white house correspondent kristen welker and msnbc political analyst and former senior adviser to president obama, david axelrod. first, kristen, a lot of reporting you ve been breaking the news overnight and all been on the phones. this is a new type of hillary clinton launch not just on social media as she did before but they are trying to recast the campaign to be up close and personal. not the inevitable hillary clinton with big rallies but in your living room coming to you. that s the exact right way to characterize it up close and
charlotte and how she s hoping to add another patch to the quilt and work will go on. that basically says how she s casting this. last time she played down her gender. this time she s certainly playing to it. totally. first of all, i had flashbacks with that video montage, but the epilog she posted on her website, i was struck by well over half of it was about personal life. about half or less was about her time as secretary of state. it goes to show you as you just mentioned, she is much more invested in telling a personalized story and playing up her gender but her role as a grandmother and symbolism that has and what it can bring in terms of life outlook to potential presidential bid. i think that s going to extend itself to the campaign. i expect her talking to people to have a much more folksy demeanor on the trail.