In Summary:
William Hill is looking to double its presence on the Latvian iGaming market with the roll out of Mr Green, previously the property of MRG Group
William Hill will leverage the experience it has accumulated through its other Latvia-facing brand, 11.lv
The company hopes to create a product that allows it to leverage the expertise of the local team with the high product awareness of the Mr Green trade name
Mr Green, one of William Hill’s flagship brands, is entering the Latvian markets, with the company leveraging the expertise of 11.lv, another William Hill asset in the country.