By 2030, and that estimate is at the conservative end of the scale. But falling birth rates and some of the highest inflation rates we ve seen in decades have created challenging conditions for manufacturers and retailers, and signal more tough times to come. While the covid pandemic boosted sales of toys and games temporarily, big name companies report that sales have started to slip back once again. Let s have a look at some of those numbers. Global toy sales reached $108] billion in 2023, a 2% drop compared to 2022, with toy companies calling it a normalisation process after that exceptional growth linked to the pandemic. But across the 612 countries, including the uk, france, germany, and spain, sales declined by 7% in 2023 compared with the previous year, but they were still 17% higher when compared to 2019, before the pandemic. I caught up with the boss of build a bear, a much loved company which allows shoppers to customise their own teddies. She s also the head of the global or
Brands barbie, fisher price and moi, that is mattel to find out how his company s fortunes are being revived. Wherever you are joining around the world, once again hello and welcome to the programme. It is a billion dollar industry driven by creativity and innovation with a global reach and a diverse market. The toy industry is forecast to reach $302 billion in sales by 2030 and that estimate is at the conservative end of the scale. But falling birth rates and some of the highest inflation rates we have seen in decades have created challenging conditions for manufacturers and retailers and signal more tough times to come. While the covid pandemic boosted sales of toys and games temporarily, big name companies reported sales have started to slip back once again. Let s look at some of those numbers. Local toy sales reached $108. 7 billion in 2023, a 2% drop compared to 2022 with toy companies calling it a normalisation process after that exceptional growth linked to the pandemic. But acr
Give the toy industry a much needed boost? this time, it s not about spending on toys for children, but adults so called kidults. An emerging generation of over 18s is snapping up collectables and nostalgia brands, and they say it s good for their mental health. I m going to be discussing that and more with my guests the boss of build a bear, the stores where you can create a bespoke teddy bear, and the chief executive of the world s biggest toy company and arguably one of its most iconic brands, lego. I ll also be catching up with the president of the company behind leading toy brands barbie, hot wheels, fisher price and more that s mattel to find out how tv and movie tie ups are reviving his compa ny s fortunes. Wherever you rejoining me from around the world, once again, a big hello and a warm welcome to the programme. It s a billion dollar industry driven by creativity and innovation, with a global reach and a diverse market. The toy industry is forecast to reach $302 billi
a jury will decide whether he ll face the death penalty or life imprisonment. wales recorded its hottest day ever on monday. the temperature reached 37.1 celsius in flintshire. the heat is a particular challenge for farmers trying to keep their livestock cool. hywel griffith reports. if you re feeling hot and bothered, spare a thought for this highland cow far from home at the royal welsh show. chloe s hoping she can keep her cool for the competition. they re coping all right at the minute, touch wood. i mean, hopefully it just stays like this. there s a nice breeze coming through now, but fingers crossed it all goes well. good luck. thank you. this is britain s biggest agricultural show, the first in three years due to the pandemic. roasting heat wasn t going to stop them. we ve never actually got to the point where we would have cancelled the show. if that point would have come, we would have taken it seriously, but we were confident that we ve got sufficient mitigations in
portugal and greece. up in the woods you can see guys tackling the fires. there is a huge amount of activity down here and it is hot, it is smoky. just look at the haze in the trees. we ll have details from france, and the uk, including flintshire which recorded the highest ever temperature in wales. one other main story tonight. the race to be conservative leader and next prime minister is down to four, with rishi sunak still in the lead. and coming up in the sport on the bbc news channel: simply the rest ben stokes will retire from one day international cricket after tuesday s series opener with south africa. welcome to bbc news at ten. the intense heatwave affecting many parts of britain has triggered an extreme red weather warning for most of england, meaning an actual threat to life. it s putting the health service under pressure and it s caused disruption for many travellers. the heatwave is due to reach its point of greatest danger tomorrow afternoon. wales has exp