Australian fitness queen Kayla Itsines has announced why she s renaming her world-famous Bikini Body Guide workout brand.
The 29-year-old entrepreneur, from Adelaide, confirmed she s replacing her multi-million dollar fitness program Bikini Body Guide (BBG) with High Intensity with Kayla because the old term is outdated . It has been almost 10 years since I created BBG with the positive intent that every body is a bikini body. However, I feel the name now represents an outdated view of health and fitness so I m changing it, she said. I feel it is the right time to change our approach and to evolve and use language that feels more positive for women today. Since having my daughter Arna, I have become even more aware of how important it is to use language that empowers women.