Feb 11, 2021 06:00 PM EST
When a celebrity endorses a particular brand, it can either make or break it. So it s safe to say that when a Korean superstar is the face of that brand, surely their loyal fans wouldn t even think twice about purchasing items from that label.
These high-end brands carefully choose their ambassadors, and they would usually pick high-profile personalities to carry their brands. The process for selecting these endorsers is even more meticulous. It s a no-fail strategy in marketing their brand, especially when an actor or actress fits their brand identity perfectly. Famous fashion houses like Chanel, Louis Vuitton, Dior, and Gucci, to name a few, are proud of these celebrities who wear their products.