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Indian biscuit giant Parle is looking to tap into premiumisation trends in the Middle East, believing that higher spending power and a demand for exclusivity are good drivers for its Platina range.

United arab emiratesParle international business viceMiddle eastParle international business vice presidentHide seek chocolate chipHide seek milanoBlack bourbonSouth asiaMiddle eastSian tastesIndustry growthOnvenience foods and snacks