Aware many of you have no idea who i am so thank you for showing up out of the spirit of pure curiosity. I think it speaks very well of you and i know theres really big names at the festival and i feel honored to be among them so thanks for coming. Who am i to mark a few things around i write a column called the undercover economist for the Financial Times. At the pink newspaper thats really good. I recommend it. Thanks baxter. And the second thing is i present bbc radio so im present a show for the Bbc World Service called 50things that made the modern economy. Ive presented a show for bbc radio for aboutnumbers and how we think about numbers and how numbers lead us astray. And sometimes help us understand the world. And i also have a podcast with a gentleman called michael lewis, a gentleman called Malcolm Gladwell called Cautionary Tales which is all aboutthings going wrong , sometimes in amusing ways and what we can learn from them. So in between all that, i tried to write a few bo