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People on the Move
Country Bank announced that
Russ Fontaine has been promoted to senior vice president, Customer Experience. He is a seasoned banking professional with 30 years of experience in key management and leadership roles in consumer sales and service. Fontaine previously held the position of first vice president, Sales and Market Management with Country Bank, where he oversaw sales and service. One example of a new program introduced by the bank, as a result of Fontaine’s recommendation, was the deployment of a “Voice of the Customer” program that enables the bank to measure and better understand the overall customer experience through various survey metrics. In his newly created role, Fontaine is tasked with leading a bankwide collaborative effort to view things from the customer’s perspective; this applies to both the bank’s external customer and its internal customer. Fontaine is active within the community, serving on the board of directors for the Central/