The launch of three new fragrances at the end of last month caused something of a buzz among perfume fans.
All three are variations on a cult scent that sells one bottle every 15 minutes at Harvey Nichols alone and it s a fragrance unlike any other.
Molecule 01, created by German perfumer Geza Schoen, can be worn by men and women alike, and costs £72 for 100ml, yet, according to some people, you can t actually smell it when you re wearing it.
No wonder it s been dubbed the Emperor s New Perfume .
Would you buy a scent you can t smell? Molecule 01, created by German perfumer Geza Schoen, can be worn by men and women alike, and costs £72 for 100ml (stock image)